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After more than 15 years as a personal trainer and helping thousands of women reach their fitness goals, I saw the same pattern again and again - workouts become more enjoyable, more consistent, and more productive when you have the right gear to support you.
That’s why I created ICONIKA. Every strap, pad, and grip is designed with one purpose: to serve women who want to lift with confidence. This brand is my way of taking everything I’ve learned in the gym and turning it into tools that make training safer, stronger, and more empowering.